Typically African American bookstores struggle for many reasons, including the number of books that need to be purchased and the other options available. That changes when minor modifications are implemented and sales increase. The number of vendors can be reduced, the merchandise turned over quickly and staff trained in educating and engaging customers.
Melanated Reads provides literary packages allowing store operators to focus on other tasks while ensuring the customer expectations are exceeded. Packaging is customized for your store. Our goal is to maximize your options and stock your store with the best materials by utilizing our years of experience and relationships resulting in increased visibility and sales.
We also provide consultations on store staging. The customers’ first impression is vital to generating sales. We offer solutions that maximize merchandise accessibility and customer comfort while providing an inviting floor plan. While the goal is expanding literacy on the African Diaspora experience, increasing sales and enhancing the overall museum experience will be ultimately impacted.
Event planning is a shared passion. Literary Expos can be conducted in your store or nearby location. We will come wherever knowledge is sought and we guarantee a successful event.
We only say this because we do it.